NEWS RELEASE  

Maddie’s® Fund                                                                      

Contact: 

Contact:  Lynn Spivak,
Communications Director Tel:510.337.8979

ANNOUNCING: MADDIE'S MARKETING COMPETITION 2008

$300,000 for winning entries

(Alameda, CA – August 2008)  Maddie's Fund and Petfinder.com are holding another $300,000 marketing competition for Petfinder.com member shelters and rescues.

Animal organizations that have created successful strategies to find homes for hard to place dogs and cats are urged to apply. "Hard to place" includes elderly, blind, deaf, disfigured, black, shy, or plain pets, or cats and dogs that require in-home medical or behavioral care.

• We're looking for quantifiable measures of success, including percent and total numbers of hard-to-place animals adopted.
• Winners will receive $500 - $25,000 each. Last year, more than 100 organizations received cash awards.
• Entries must not exceed two electronic double-spaced pages. Documentation may be of any length, but please limit collateral materials to five items.
• Submissions must be received by October 31, 2008. Award winners will be announced in February, 2009.
• A copy of the organization's IRS Determination letter and the name of the Executive Director or Board President must also be included.

Collateral materials can be e-mailed or sent separately to this address:                

Marketing Competition

Maddie's Fund

2223 Santa Clara, Suite B

Alameda, CA 94501

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About Maddie's Fund

Maddie’s Fund®, The Pet Rescue Foundation, (www.maddiesfund.org) is a family foundation funded by Workday and PeopleSoft Founder Dave Duffield and his wife, Cheryl. Maddie's Fund is helping to create a no-kill nation where all healthy and treatable shelter dogs and cats are guaranteed a loving home.

To achieve this goal, Maddie's Fund is investing its resources in building community collaborations where animal welfare organizations come together to develop successful models of lifesaving; in veterinary colleges to help shelter medicine become part of the veterinary curriculum; in private practice veterinarians to encourage greater participation in the animal welfare cause; and in the implementation of national strategies to collect and report shelter statistics. Maddie’s Fund is named after the family’s beloved Miniature Schnauzer who passed away in 1997.