Funded Projects

Pet Owner Survey

  • Awarded:   2007-08
  • Funding:   $41,126


Maddie's Fund commissioned the University of Nevada Reno's Center for Research Design and Analysis to conduct a survey of Northern Nevada residents' attitudes concerning pets, veterinarians and animal shelters. The Survey of 608 households revealed important background information for Maddie's® Spay/Neuter Project in Northern Nevada and the Pets Love Vets campaign. Among the findings:

  • Despite ongoing efforts to promote adoption of shelter animals, only 39% of those surveyed had obtained one or more of their pets from a shelter or a rescue group. The rest were obtained from breeders, pet stores, friends, and family.
  • The most common reason why people did not adopt from a shelter was a preference for a particular breed, or for young animals.
  • Over 80% of those surveyed had spayed or neutered their pets.
  • 80% of households had dogs; 47% cats.

 

Click here to view the full survey results. Adobe Acrobat Icon